Many marketers are aware that search engine optimization is one of the most important activities they need to consider in their work. Organic traffic converts so well, that it makes sense to try and get as much as possible. However, there are a few things you should know before starting to invest in SEO.

The first thing to be aware of is that SEO is a long-term process. You can’t speed it up, as this might attract a penalty from Google. You need to let things follow their natural course, to accumulate inbound links slowly but surely, making sure you choose your sources carefully. You need to create compelling content that naturally attracts the appreciation of the readers. The moment you try to rush up such activities, you can ruin everything in as little as a split second. Link-baiting campaigns can be quite lucrative, so you should consider running such campaigns every now and then. Done right, they can bring you a lot of high quality incoming links, so they are well worth the effort and the investment. is one of the best at SEO today.

The other thing to know is that keyword research is of utmost importance. If you target the wrong ones, you may not be able to see your efforts paying off. The best keywords to focus on are the ones with high traffic volumes, low to medium competitiveness and good commercial intent. Don’t ignore the long tail, as these keywords are usually easier to rank for. Besides, if you choose enough of them, you can see the traffic adding up quite nicely. This is one of the secrets of the greatest search engine optimization experts in the world.

If you are willing to do what it takes and wait until your results are going to start showing up, you have great chances to attract a lot of high quality traffic to your website.